Skip to content Skip to footer
Financial planning

You've saved for the future... now what?

We are here to help the savers take their money to the next level. Whether you want to move abroad, sell your business, start a business, or send your kids to college, we are here to help.


Meet Jessica

For over 15 years, Jessica has provided her clients with big-picture financial planning and modeling so they can make the most informed decisions about their financial lives.

Jessica's background as an attorney and certified mortgage consultant uniquely qualifies her to guide clients. Her legal expertise and real estate knowledge ensure comprehensive financial solutions tailored to your needs.


Former attorney

Mother and business owner

How are we different?

Jessica has the JD and CFP® designation to serve her clients. But that’s not why clients hire her. Jessica provides financial education and leadership to her clients and their families with a down-to-earth, tell-it-like-it-is approach. Her advice is practical and achievable and delivered with thoughtfulness and laughter. She works to help make her clients’ lives easier.

Gain clarity and financial peace

Hire your own personal CFO


When your research on the internet is either failing you or creating more questions than it answers, when you start to question whether you’re doing your planning “right,” when you start to wonder whether the diversification-buy-and-hold belief in investing is a good idea or if there’s a better one, or when your intuition tells you to get a second opinion.

  • This “right time” often happens to people in their 40s and 50s, who have been saving money (even if it’s just in their 401(k)s), have stayed out of debt, and now see retirement and/or college education on the horizon and want to make sure they’re on track. Sometimes they’re concerned about another market “correction” and are wondering if there might be a better way to invest. This describes the majority of our clients.
  • This “right time” also often occurs for people in their 20s and 30s who are making more money than they have ever have, may be starting a family and “don’t want to screw it up.” They may not have received any financial education growing up, or they don’t want to repeat the financial experiences of their parents.
  • For people on the verge of retirement or in early retirement, this may occur due to disability, the ending of previous relationship with a financial planner, a strong desire not to continue on one’s own, or the need for a second opinion.

Choosing a financial planner, especially for the first time, is a big decision. Not something anyone should rush into. For that reason, the process for becoming a Lanning Financial client is purposely calm and thoughtful.

Our first step is a complimentary 15-minute phone call. I want to hear more about you and together we will explore whether I can be of service to you. By the end of the call, we will both decide if it makes sense for us to continue talking.

If so, we will set up a 45-minute meeting to speak in more detail about your goals. This follow-up appointment is also complimentary. It will be an opportunity for us to determine whether we can form a solid working relationship. After that, we will discuss what next steps make the most sense given your unique situation.

Early and often. This “wins the race” almost every time. It’s never about how much money you make, but about how much money you save. But save it where? I have four strong guidelines when I look at someone’s investments.

  1. I view money as a tool that serves a purpose in one’s financial plan and it should be invested accordingly, given a client’s goals, time horizon and tolerance for losing money. I encourage clients to invest in what interests them, whether that’s real estate, socially conscious investing, or in the markets (stocks, bonds, commodities, etc.). In my experience, people pay attention to what interests them and therefore those investments tend to perform better. I do not believe there is one “right” way to grow assets and build wealth, but it’s my job to point out the potential pitfalls, be the voice of reason and temperance, and make sure your investments are aligned with your goals, needs and wants.
  2. I make sure my clients pay attention to their potential tax bill in retirement and plan accordingly. There are strategies to create tax-free income in retirement regardless of income or access to a Roth 401(k), and I believe my clients between the ages of 25 and 60 need to consider whether these would work in their plan.
  3. I believe in flexibility and options. Creating a financial plan is a great first step, but it’s not about the plan, it’s about planning. Life happens. Things change. Mid-flight corrections are necessary. I see clients load money in 401(k)s, 403(b)s, 457s, SEP-IRAs, IRAs, 529 plans, etc., without taking into account that the money is now “imprisoned” until they reach a certain age or unless they spend it on something. The taxes and penalties from releasing that money early or for other purposes can be significant and are avoidable with good planning.
  4. When it comes to your stocks/bonds portfolio, diversify your investments not only by type and geography, but by philosophy. In today’s investing world, you do not have to buy into one person’s strategy or philosophy. You can choose several among many. This gives you diversification of perspective and strategy. All your eggs are not in one philosophical basket, and we can work together to determine which strategists to hire and which to fire, with the goal of better returns with less risk. We are not providing guarantees here. Our clients can and do lose money investing. Our goal is to minimize that downside.

I am a member of the Estate Planning Team, which specializes in helping clients continue to defer the capital gains on their highly appreciated assets (businesses, real estate, art work, etc.) without doing a 1031 exchange. To learn more, click here.

Your partner for financial peace and clarity

Join Our Email List

By submitting this form, you are consenting to receive marketing emails from: Lanning Financial. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

admin [at]

By appointment only:
100 Pine Street, Suite 1250
San Francisco, CA 94111

Disclosure – Lanning Financial Inc. is a Registered Investment Adviser. Advisory services are only offered to clients or prospective clients where Lanning Financial Inc. and its representatives are properly licensed or exempt from licensure. This website is solely for informational purposes. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Lanning Financial Inc. unless a client service agreement is in place. / Lanning Financial Inc. provides links for your convenience to websites produced by other providers or industry related material. Accessing websites through links directs you away from our website. Lanning Financial Inc. is not responsible for errors or omissions in the material on third party websites, and does not necessarily approve of or endorse the information provided. Users who gain access to third party websites may be subject to the copyright and other restrictions on use imposed by those providers and assume responsibility and risk from use of those websites.

2024 © Lanning Financial Inc. 

Copy Protected by Chetan's WP-Copyprotect.